Digital Marketing Specialist

Job Category: Marketing
Job Type: Full Time
Experience Level: Specialist

Responsible for new product launches through digital communication and platforms for awareness and acquisition.
Strategize and execute social media and digital branding programs from concept to execution in partnership with various internal and external cross-functional business partners.
Work towards the strategy and execution to drive the BSQ and PBSQ scores to meet the brand objectives.
Devise digital marketing, SEO, Content, Social, and Media Strategies.
Responsible for implementing customer-centric initiatives and communication to enhance ROI and customer lifetime value.
Drive lead generation for various products of the company and ensure growth on a month-on-month basis to meet the Annual targets.
Handles Omni Channel communication to meet the objective of a cross/up-sell of various products owned by the company.
Social Community Management across all social channels, GMB, Facebook and drive traffic from these channels, etc.
Online Content / Editorial Creation and Digital Production & development
Be responsible for the overall traffic on the platforms from various channels, including paid marketing channels within the allocated budget.
Monitor, review, plan, and report (weekly, monthly, and quarterly) for all campaigns & owned platforms of the company

2 years of experience in the Product Marketing function, preferably targeting enterprises and partnerships.

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