Identify trends and insights and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Collaborate with agencies and other vendor partners.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Enable to design, build, and maintain our social media presence.
Measure and report the performance of all digital marketing campaigns and assess the results against goals (ROI and KPIs).
Work with the regional sales team to Assess & identify potential brands by region and propose localized campaigns to drive awareness and market pull.
Lead campaign strategy and drive alignment with Product Marketing and Regional Sales and Marketing Teams.
Mentor and Manage Digital Marketing team members.
8 to 10 years of experience in digital marketing, at least 4 years as a Marketing Manager.